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Kicking off with six Gen-Z artists and groups this spring and summer, with several more planned this fall, the program’s centerpiece is the Hollister Feel Good Fest. The concert series, which kicks off today, will take place at dozens of high schools and other select venues around the country and will feature performances by both viral and chart-topping artists like
The backbone of the program is its intention to inspire feel-good energy and promote mental wellness, inviting students to capture moments, make memories and be unapologetically themselves. In casting the lineup of musicians for the brand’s Feel Good Music Fest, Hollister intentionally sought to partner with artists who share its same intention to inspire self-confidence and celebrate authenticity.
“Being vulnerable in my songwriting is something I believe in. I'm excited to partner with Hollister to share more of my life and music," said
“Mental wellness and music are big priorities for our young adult customers and we are ecstatic to unite those two concepts in a cohesive, engaging, and meaningful way with artists that not only top charts, but also share the same principles of authenticity and originality,” said
Beyond the program’s concert series, Hollister will partner with each artist to spotlight their own unique style through a “Feel Good Fits” social series featuring their favorite pieces from both Hollister and Hollister’s active lifestyle brand,
To learn more about the artists and to stay up to date on all the new artists being added this fall, follow @hollisterco on social platforms.
About Hollister
Hollister creates quality apparel, accessories and fragrance made for capturing moments, creating memories and being unapologetically you. Hollister Co. is a division of
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A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/945e8281-0a3e-4c89-b53b-43a3a81ce453
Abercrombie & Fitch Management Co.