Flagship store devoted to Southern California lifestyle by Abercrombie &
Fitch
NEW YORK, June 23 /PRNewswire-FirstCall/ -- SoCal meets SoHo on July 16 as
Abercrombie & Fitch opens the doors to the first EPIC Hollister store in New
York City. The four level store will be located at 600 Broadway, on the
southeast corner of Houston & Broadway.
It's 40,000 square feet of pure California fantasy. It's walking along
Huntington Pier, hanging with the hottest crowd at the beach while the waves
crash around you...literally! "The EPIC store is what Hollister is all
about--big waves, surf, sun, and hanging out on the pier," said a Hollister
rep. "The laidback HCo. vibe is effortlessly cool, and we're bringing the
SoCal lifestyle to SoHo."
The first of its kind in the world, Hollister Co.'s EPIC store is about
sight, sound, scent, taste, touch, and most of all, positive energy. It is
without a doubt the coolest store to open in NYC. EPIC will be SoHo's must see
destination!
Check out EPIC at Hollister's microsite www.hcoridethewave.com featuring a
first look of store construction, downloadable screensavers, postcards, and a
countdown to opening day on July 16. The site also provides the opportunity to
"get cast" as a store model, and the chance to be featured in the brand's
famous Bruce Weber photography. Hollister is holding castings to find the
coolest, best looking people to be store models. Board shorts and flip flops
required.
EPIC is a part of Abercrombie & Fitch's current plans for global
expansion. European openings include the launch of an Abercrombie & Fitch
flagship in Milan in October, and Asian expansion includes an 11-story
Abercrombie & Fitch opening in December in Tokyo's Ginza district.
About Hollister Co.
Hollister Co. is the Southern California lifestyle by Abercrombie & Fitch
for young men and women. HCo. operates 514 stores around the world, in
addition to www.hollisterco.com. Hollister is a division of Abercrombie &
Fitch (NYSE: ANF), a leading specialty retailer founded in 1892. With over
1,100 stores across the world, Abercrombie & Fitch offers five distinct
lifestyles through its Abercrombie & Fitch, abercrombie, Hollister Co., RUEHL,
and Gilly Hicks divisions.
SOURCE Abercrombie & Fitch
CONTACT:
Iska Hain,
+1-614-283-6192,
iska_hain@abercrombie.com;
Kate
Foster,
+1-917-940-6799,
kate.foster@gmail.com,
both of Abercrombie & Fitch NY Press Office
Web Site: http://www.hollisterco.com
(ANF ANF)
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