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The first-its-kind, long-term initiative, Hollister Good Vibras, aims to amplify voices in the Latinx community
The inaugural collective features 16 hand selected, up-and-coming Latinx creators across the fashion, music and comedy verticals on
To officially kick off the program, Hollister partnered with the creators on a cadence of social media content in honor of Hispanic Heritage Month, which starts on
“We have been on an ongoing journey to amplify BIPOC voices - and listening to our Gen Z customers about how we can do so authentically has been a core component of that work. Our customers made it clear that they not only love seeing Latinx representation within the creators we work with, but also wanted more programs developed specifically for the Latinx community,” said
The 2021 collective includes impressive creators and musicians like Gale (@gale_oficial), a Latin artist from
"As an artist, musician and creator, it's always been important for me to be able to share my identity and culture through my music, fashion and songwriting. It's an honor to work alongside Hollister and collaborate with such an amazing team on this opportunity for Latinx creators to express who we are and what we stand for, while being proud of where we come from," said Gale.
To learn more about Hollister Good Vibras, visit Hollister on Instagram, @hollisterco, and tune into Hollister’s Volume ON Instagram TV series on
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