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“The Carpe Life” Premiered This Week on AwesomenessTV’s YouTube Channel
Hollister and AwesomenessTV, a leading destination for Gen Z, both saw success through their partnership in 2017 and are continuing it in 2018. The retailer and media company launched its 2018 series, The Carpe Life. This is a 12-episode original series that ties back to Hollister’s marketing campaign, Carpe Now, which encourages customers to seize any and every moment, living the spirit of summer every single day. The series is hosted by influencer,
Beginning in 2017, Hollister partnered with AwesomenessTV, to launch This is Summer, an original series and integrated campaign aimed at inspiring Hollister’s Gen Z audience through live events, an original soundtrack with music videos, and purpose-built brand integrations into existing AwesomenessTV formats. The collaboration allowed engagement with customers in a new and authentic way and through a Nielsen study commissioned by AwesomenessTV, This Is Summer generated significant lifts across all key brand metrics, including Affinity, Purchase & Recommendation Intent. All metrics saw double digit lifts and were all above the Nielsen branded content performance averages. In addition to the original series, The Carpe Life, Hollister and AwesomenessTV will host two events in 2018, including the AwesomenessTV x
“We are looking to build powerful, emotional connections with the consumer and join them throughout their discovery journey. AwesomenessTV is a great space for that, as they were created to reach GenZ. The medium Awesomeness provides for authentic and meaningful entertainment engagement is game changing and we are looking forward to our partnership growing and evolving in 2018,” said
"The Hollister partnership represents, in our view, what the future of modern advertising and branded storytelling actually looks like,” said
View the new series on the AwesomenessTV’s YouTube Channel. New episodes will appear every month.
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The quintessential retail brand of the global teen consumer,
About AwesomenessTV
AwesomenessTV is a leading destination for original programming serving the global Gen Z audience. AwesomenessTV creates premium content that is distributed across thirty platforms including
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(614) 283-6192
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