View printer-friendly version |
<< Back |
NEW ALBANY, Ohio,
|
As part of the fall season, the company will continue its support of anti-bullying efforts, a cause it has backed since 2013. Both Khalid and Noah will join Hollister in bringing awareness to the prevalent issue impacting teenagers around the world. This year, Hollister is proud to partner with Sit With Us, an anti-bullying app created by Natalie Hampton when she was just 16 years old and was herself a victim of bullying. The app, which aims to help students find allies and lunch buddies at school, has already seen more than 100,000 downloads in eight countries. Hollister’s support of Sit With Us will begin mid-September, with more details to be announced later this summer.
Hollister’s Back-to-School campaign, Carpe the Fit Out of Denim, sees the return of the ‘Carpe Crate’, a key element woven throughout Hollister’s ongoing #CarpeNow platform. The crate contains items that encourage those around it to seize any and every moment, living the spirit of summer every single day. The campaign focuses on the ‘Denim Touch’, which Khalid encounters in a crate while walking around downtown LA. With the ‘Denim Touch’, Khalid is able to transform everything he sees to Denim, and by doing so, showcases the breadth of the
As the brand continues to offer engaging experiences for its Gen-Z customer,
“I am proud to collaborate with a brand that celebrates inclusivity. I’m only two years out of high school and I still clearly remember the bullying that can happen in that environment. I am proud to join the movement with Hollister and Sit With Us,” said Khalid.
“To be a part of this Hollister campaign alongside my friend Khalid is an absolute dream. I’m also proud to bring further awareness to Natalie’s Sit With Us app to make school a better place for all,” said Noah Cyrus.
“We’re excited to have both Khalid and Noah, such talented and relevant artists, bring their Carpe Now spirit to our customers as they start a new school year,” said Kristin Scott, Brand President of
To learn more about the campaign, visit www.hollisterco.com or @HollisterCo on social media and follow #CarpeNowHco.
About
The quintessential retail brand of the global teen consumer,
About Khalid
Five-time Grammy® nominated artist Khalid has seen great success since he released his first single “Location” right before his high school graduation. The song’s domination led to Khalid’s major label deal with
About Noah Cyrus
Noah Cyrus’ star began to shine in 2017, as her debut single “Make Me (Cry)” went straight to #1 on Spotify’s Viral Global Chart within hours of release, and has since surpassed 500 million global audio and video streams. The introductory platinum-selling song was met with unanimous praise in the U.S. and abroad, with Dazed calling it a “leftfield pop ballad” and Rolling Stone deeming it an “R&B-tinged pop tearjerker.” Cyrus has become known for “penning honest pop bops as an ode to her independence,” according to Wonderland and her songs have been continually deemed “anthems,’ as she continues to convey reflections on her generation. She has collaborated with an impressive list of her peers including Labrinth, MØ, Marshmello, Jake Bugg and Alan Walker, to name a few. The 18-year old rising pop star has earned an MTV “Best New Artist” nomination and hand-picked to open for Katy Perry on her 2017 U.S. tour. Cyrus recently sold out her first Los Angeles show at the Troubadour in mere minutes and just announced her first-ever headlining tour across the U.S. in the Fall of 2018. This past year, she once again made an appearance at Coachella, for the second year in a row, this time joining Alan Walker for “All Falls Down.” Currently, Cyrus’ sentimental duet “Team,” with MAX is hitting airwaves nationwide, while she continues to collect accolades for her catchy pop songs.
About Sit With Us
Sit With
Media Contact:
Ian Bailey
Abercrombie & Fitch
(614) 283-6192
Public_Relations@abercrombie.com
Investor Contact:
Brian Logan
Abercrombie & Fitch
(614) 283-6877
Investor_Relations@abercrombie.com
A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/0e840982-0f65-4b21-b410-203d9a76cb0f