|View printer-friendly version|
Through the new Brand Agent Program, Hollister is empowering youth to pursue their creative, career and life ambitions alongside brand ambassadorship. Gen Z is carving out nontraditional paths – and with over 41% of Gen Z saying they want to be entrepreneurs, these funds are dedicated to supporting their passions, a twist on a traditional scholarship fund. Through the year-long program, these selected students receive ongoing mentorship and coaching from experienced leaders and executives at Hollister and beyond, as well as hands-on paid experience to set them up for success in their future paths.
This year’s brand agents have the opportunity to co-create unique experiences that fuel everyday moments for their peers as it pertains to fashion, gaming, music and sports through the month of June.
Projects range from making gaming more inclusive for women, to creating their own fashion line honoring Black culture, to producing a documentary about fashion in the LGBTQIA+ community. “Our brand agents have their sights set high on their future and are going above and beyond the typical teenage responsibilities to change their communities and make a difference,” said
“There aren’t jobs or opportunities like this for kids my age. I never imagined having the chance of getting to see the inside of what a brand does, let alone having a team as big as Hollister help me with something I’m passionate about.
Hollister continues to commit itself to supporting teen voices with this landmark program that closes the gap between creator and consumer. For more information, check out the Hollister Brand Agent application and follow Hollister on Instagram and
The quintessential retail brand of the global teen consumer,
Hollister is a division of
Hollister Media Contact:
Abercrombie & Fitch Management Co.