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Hollister and Bugha specifically crafted the exclusive apparel set for comfort while gaming; it includes a large zip pocket meant for storing snacks and a roomy hood to easily fit a gaming headset. Fans were able to vote on designs directly through Bugha’s Instagram, allowing them to co-create with one of their favorite gamers. If customers look closely, they will also see Bugha’s beloved pug, Zoey, featured on the hoodie along with a secret message written in morse code.
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“We’re always focused on meeting our Gen Z customers where they are, and gaming continues to be a rising area of interest for global teens,” said
To shop the collection and learn more, visit www.hollisterco.com and Hollister’s Instagram, @hollisterco.
SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995
A&F cautions that any forward-looking statements (as such term is defined in the Private Securities Litigation Reform Act of 1995) contained herein or made by management or spokespeople of A&F involve risks and uncertainties and are subject to change based on various important factors, many of which may be beyond the Company’s control. Words such as “estimate,” “project,” “plan,” “believe,” “expect,” “anticipate,” “intend,” and similar expressions may identify forward-looking statements. Except as may be required by applicable law, we assume no obligation to publicly update or revise our forward-looking statements. Risks and uncertainties related to the duration and impact of the COVID-19 pandemic on the Company and the factors disclosed in “ITEM 1A. RISK FACTORS” of A&F’s Annual Report on Form 10-K for the fiscal year ended
The quintessential retail brand of the global teen consumer, Hollister Co. believes in liberating the spirit of an endless summer inside everyone. At Hollister, summer isn’t just a season, it’s a state of mind. Hollister creates carefree styles designed to make all teens feel celebrated and comfortable in their own skin, so they can live in a summer mindset all year long, whatever the season.
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A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/e3e58437-10e8-4422-8767-5d3aa1b80a18
Abercrombie & Fitch Management Co.