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“Any relationship’s success depends on one’s ability to listen, and when it comes to Abercrombie’s relationship with our customers, we did just that. We’ve doubled down on the fit of our denim, its feel and comfort, the quality of its construction and materials, the inclusivity of our sizing, and our range of styles. When it came to crafting a campaign celebrating our denim, it only felt right to highlight those who inspired that commitment: our customers,” said
Abercrombie’s “Denim Your Way” assortment is its most inclusive yet, with women’s sizes ranging from 23-37 in lengths from extra short to long. It includes the brand’s Curve Love fits, which are designed with extra room in the thigh and constructed to help mitigate waist gaps.
“Design can and should be just as inclusive as a marketing campaign,” said
To view Abercrombie’s ‘Denim Your Way’ campaign, follow Abercrombie on Instagram or shop the collection at the brand’s website, www.abercrombie.com.
SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995
A&F cautions that any forward-looking statements (as such term is defined in the Private Securities Litigation Reform Act of 1995) contained herein or made by management or spokespeople of A&F involve risks and uncertainties and are subject to change based on various important factors, many of which may be beyond the Company’s control. Words such as “estimate,” “project,” “plan,” “believe,” “expect,” “anticipate,” “intend,” and similar expressions may identify forward-looking statements. Except as may be required by applicable law, we assume no obligation to publicly update or revise our forward-looking statements. Risks and uncertainties related to the duration and impact of the COVID-19 pandemic on the Company and the factors disclosed in “ITEM 1A. RISK FACTORS” of A&F’s Annual Report on Form 10-K for the fiscal year ended
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Source: Abercrombie & Fitch Management Co.