View printer-friendly version |
<< Back |
The new brand conviction will be launched with the Company's largest ever advertising campaign to kick off this year's holiday season. At the same time, A&F will introduce a completely redesigned website, all-new digital advertising across video streaming websites, music platforms, and social media, and out-of-home marketing in
"This new brand position is the product of an 18-month effort to create a brand identity that communicates our focus on our customers' needs and aspirations," said
"I am excited with the work that has been done by the A&F team which, under the exceptional leadership of new Brand President
The holiday campaign will be introduced with "teaser" advertising designed to pique consumers' interests, challenge their notions of the ANF brand and encourage them to explore the changes that have taken place at ANF over the past two years. The message in the first phase -- People have a lot to say about us. They Think They've Got Us Figured Out -- will be followed up with the holiday messaging, This is
"Our new creative features fresh and candid imagery that invites consumers to experience assortments that capture a new perspective of effortless style and beauty, elevated to a more sophisticated level, as well as our enduring commitment to quality," said Ms. Andersen. "Under the guidance of
The holiday campaign was shot by acclaimed photographers
View the "This is
Download
About
Video - https://youtu.be/QiormpYQMGU
Photo - http://photos.prnewswire.com/prnh/20161012/428006
Photo - http://photos.prnewswire.com/prnh/20161012/428007
Logo - http://photos.prnewswire.com/prnh/20161012/428024LOGO
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/this-is-abercrombie--fitch-300343886.html
SOURCE
Media Contact:, Michael Scheiner, Abercrombie & Fitch, (614) 283-6192, Public_Relations@abercrombie.com; Investor Contact: Brian Logan, Abercrombie & Fitch, (614) 283-6877, Investor_Relations@abercrombie.com