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Campaign featuring LGBTQ activists in Support of Pride Month
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NEW ALBANY, Ohio,
The #FaceYourFierce campaign, which originally debuted in
The campaign sees the cast share personal experiences of Fierceness, which aim to send messages of hope and support to LGBTQ youth in crisis. The content will be shared across both organizations’ digital channels, in Abercrombie stores and paid media throughout the month of June. A&F will donate a portion of proceeds of Fierce sales and its Pride Collection**, and customers have the opportunity to round up their purchase in U.S. stores and online through the month of June. The funds raised in this campaign hope to bring further awareness and reach to The Trevor Project’s work which aims to touch the lives of 80,000 youth in 2019, a significant increase on previous years.
“We are excited to share our #FaceYourFierce narrative through members of the LGBTQ community, ahead of this historic Pride month,” said Kristin Scott, President, Global Brands at
“When LGBTQ young people see diverse public figures like the Trevor ambassadors in the #FaceYourFierce campaign, they feel seen and know that they are not alone,” said Amit Paley, CEO & Executive Director of
The partnership between
To learn more about
*Tyler Oakley (@tyleroakley), Actor Johnny Sibilly (@johnnysibilly), Model Taylor Phillips (@taylorjphillips), WNBA Star Stephanie Dobson (@bigmamastef),
** Up to
SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995
A&F cautions that any forward-looking statements (as such term is defined in the Private Securities Litigation Reform Act of 1995) contained herein or made by management or spokespeople of A&F involve risks and uncertainties and are subject to change based on various important factors, many of which may be beyond the Company’s control. Words such as “estimate,” “project,” “plan,” “believe,” “expect,” “anticipate,” “intend,” and similar expressions may identify forward-looking statements. Except as may be required by applicable law, we assume no obligation to publicly update or revise our forward-looking statements. The factors disclosed in “ITEM 1A. RISK FACTORS” of A&F’s Annual Report on Form 10-K for the fiscal year ended February 2, 2019, in some cases have affected, and in the future could affect, the company’s financial performance and could cause actual results for Fiscal 2019 and beyond to differ materially from those expressed or implied in any of the forward-looking statements included in this press release or otherwise made by management.
About
About Abercrombie & Fitch:
Abercrombie & Fitch is a specialty retailer of high-quality apparel and accessories for men and women. For more than 125 years, the iconic brand has outfitted innovators, explorers and entrepreneurs. Today, it reflects the updated attitude of the modern consumer, while remaining true to its heritage of creating expertly crafted products with an effortless, American style.
Abercrombie & Fitch operates approximately 315 locations (includes abercrombie kids) worldwide as of the end of Q1 2019. It is the namesake brand of
To learn more about Abercrombie & Fitch Co.’s charitable work, visit http://corporate.abercrombie.com/af-cares/af-gives-back/our-mission.
Media Contact:
Clare Drummond
Abercrombie & Fitch
(614) 283-6300
Public_Relations@anfcorp.com
Investor Contact:
Pam Quintiliano
Abercrombie & Fitch
(614) 283-6877
Investor_Relations@anfcorp.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/9d7edc2d-b745-488d-806c-2c1f5529a24b
Source: Abercrombie & Fitch Company