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The all-new line of trend-forward activewear, which is a direct answer to customer requests, aims to empower you to reach “Your Personal Best”
YPB’s assortment celebrates what makes you sweat. The collection features super soft, squat-proof and breathable bottoms, performance tops with four-way stretch, sweat-wicking and anti-odor elements, studio outer layers and trending fashion details like cutouts and straps. YPB’s styles are available in XXS-XXL with additional options for long and short lengths.
“We’ve been dedicated to outfitting our millennial consumers for every part of their lives, whether they’re traveling, brunching with friends or celebrating a wedding, for example. Being active is another key part of that lifestyle, and now, with the launch of YPB, we can meet those specific needs,” said
To bring YPB to life, designers spent hundreds of hours conducting fit research on models across genders, sizes, shapes and heights to ensure pieces delivered on presentation as well as performance. Additionally, YPB’s team held focus groups with customers and key fitness and lifestyle influencers to gain their perspective on what they and their followers were missing from the activewear world, refining designs to ensure seaming, stretch, and details like pocket angles and drawstrings could all help customers move freely and comfortably.
For more information and to shop YPB’s latest styles, visit
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A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/2b693309-9cbf-4436-b975-bdfbdd8d29e8
Abercrombie & Fitch Management Co.