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Tickets sales open for annual camp-inspired festival that includes live music, a 5K race, local food and drink and
family-friendly activities—all to raise funding to send children with serious illnesses to camp
New Albany, Ohio, June 12, 2018: Abercrombie & Fitch Co. (NYSE: ANF) announced today the headliners for its annual fundraiser, The A&F Challenge, benefiting SeriousFun Children’s Network. International musical artists Fitz and the Tantrums, Judah & the Lion, Betty Who and Van William will headline the camp-inspired festival on Friday, September 7, 2018.
Held at the Abercrombie & Fitch Co. (A&F Co.) home office in New Albany, the family-friendly event features headlining bands on the main stage, regional and Central Ohio musicians on an acoustic stage, a 5K race, local food and drink, and activities for every age. The A&F Challenge is a party for a cause that draws more than 4,000 guests and has raised more than $16 million for nonprofit organizations since its inception in 2001. In 2017, its second year benefiting SeriousFun, The A&F Challenge raised more than $3 million, making it the world’s largest SeriousFun fundraiser.
Founded by actor and philanthropist Paul Newman, SeriousFun is a global community of camps for kids with serious illnesses and their families. It offers brick-and-mortar camps and pop-up programs across the globe that allow children, no matter their medical condition, the opportunity to experience the magic of camp—always free of charge. The network includes Flying Horse Farms in Mt. Gilead, Ohio, located approximately 30 miles from the A&F Co. home office.
Abercrombie & Fitch Co. first connected with Flying Horse Farms in 2011, shortly after it opened. Since camp’s inception, A&F Co. associates have volunteered more than 15,000 hours at Flying Horse Farms. Driven by a groundswell of associate enthusiasm, the partnership expanded to one with the entire SeriousFun Children's Network. In 2016, A&F made a $15 million, five-year commitment to SeriousFun. The unique partnership includes a camp counselor program that sends more than 100 A&F associates to volunteer as camp counselors at 15 camps around the world each summer, and to date, associates have spent more than 45,000 hours volunteering across the network.
“The A&F Challenge is an amazing event that raises funding and awareness for the important work done by SeriousFun Children’s Network. The camp-inspired event truly is for everybody and is a great night filled with wonderful music, food and fun,” said Fran Horowitz, CEO of Abercrombie & Fitch Co. “Paul Newman founded this network of camps because he believed that children with serious illnesses should get the chance to just be kids. We whole-heartedly agree. And we hope to see even more people on our campus this September so that together, we can give thousands of kids the magical, life-changing experience of summer camp.”
The A&F Challenge is 5 to 11 p.m. on September 7 at the A&F Co. home office, 6301 Fitch Path, New Albany, OH, 43054. Tickets—which include admission, 5K, music, food, drinks and activities—cost $75 for adults and $25 for children at www.anfchallenge.org. Participants are invited to fundraise beyond their ticket price to raise additional money for SeriousFun.
MEDIA CONTACT
Kristy Eckert, Founder + Chief Strategist, Kristy Eckert Communications // 614.746.2787 // kristy@kristyeckert.com